At the recent IBC Show in Amsterdam, numerous vendors were extolling the benefits of a service oriented architecture (SOA) for capturing, producing, processing and distributing video and audio content as digital files. It’s the latest industry buzz term, but this one appears to have staying power as it brings the potential cost- and resource-saving benefits for both customers and the manufacturers themselves.
Although clearly interested, many attendees were left feeling a bit cautious about how to most effectively design and implement such an IT-centric system, even with the knowledge that it would increase efficiency and staff productivity while helping content providers manage the transition to a multi-screen, multi-format universe.