Las nuevas profesiones surgidas están vinculadas a las relaciones y la organización de las personas que participan de este mundo. El Social Media Strategist, el Community Manager, el Content Curator, el Social Media Analyst y el Social Media Manager son perfiles altamente demandados por las empresas, y es necesario explicar las diferencias entre ellos y las cualificaciones profesionales que se requieren.
Vicente Montiel's insight:
Os presento el nuevo MOOC que la UNED ha publicado en el proyecto ECO, y en el que tengo el honor de ser el profe. Como siempre, es un curso universitario, online y totalmente gratuito, que empieza el lunes 7 de Marzo. Si os animáis, por allí nos vemos ;-)
Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.
Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists.
But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.
The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.
On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).
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Robin Good: If you are looking for ways to improve your content curation efforts, Joshua Merritt has published five useful guidelines to follow.
These include abandoning high frequency / high-volume practices, integrating your opinion whenever possible, researching deeper, citing sources and treating curation like original content production.
Joshua writes: "If two different people curate and distribute the same content (which happens every day times thousands), what makes the experience of your followers more valuable?
The answer doesn’t have to lie in a single piece of content, but it must lie in the story arch of the greater body of work, and the more you treat each item you curate as a diamond in the rough that needs some extra cutting and polishing to be ready for your audience, the better your content will perform and the more loyalty you will drive in your followers."
Rightful. 7/10
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Gust MEES: I agree completely with that and must say also this; when people "rescoop" a curation so they should also share it as an "as it" and ===> not deleting curators opinion as it would get seen as "censorship"!!! <===
Curators won't feel happy with that at all, please "respect" this, thank You in advance. If YOU don't like the curator's opinion, feel free to click the link to original post and share that link instead ;)
Robin Good: If you are looking for a content curation, mindmapping and presentation tool rolled into one, I strongly suggest you give a good road test to Mindomo.
I have been a passionate fan of mindmaps since 2007, and have created tons of them to curate my many collection of "best tools" in specific niches or learning maps on dedicated topics. You can see some of them here: http://www.mindmeister.com/users/channel/RobinGood
But with time, and the increased size of my collections, I have been searching for valid alternatives which provided greater speed, better ways to display and view the mapped info and more options to extract value from my collections.
Mindomo, which I have been heavy-testing for the last six-months, is my new reference tool not just for mindmapping but for a) curating large collections of information into a navigable cohesive whole, b) creating prezi-like presentations without needing to become an engineer.
Specifically, Mindomo integrates lots of unique and very valuable features to the basic mindmapping toolset, including:
- Capture content via browser bookmarklet
- Navigate and zoom in-out easily
- Search and embed video clips - Search and embed images
- Search and embed audio clips
- Automatically credit all media sources utilized
- Customize look of maps in many ways
- Create presentations from your mindmaps
- Import and export to different formats + embed
- Works and syncs on iPad and Android
- Collaborative editing
- Cross-platform offline desktop app
- Custom URLs for your mindmaps
- just to name a few.
Here's a good example of what I have been able to "curate" with Mindomo:
MindMeister and other mindmapping tools still provide good value, but in my humble opinion Mindomo, with its own limits and idiosyncracies, has earned my trust as being the most effective, powerful and feature-rich visual curation tool.
Robin, on the second map, I'm not able to see the whole map in one view - only each section .. is that a settings thing?
One thing I don't like about Prezi and the presentation in Mindomo is the zoom in and zoom out - it gives me vertigo .. maybe I'm just old school .. (LOL) .. but I imagine it gives you different transition effects.
Robin Good: If you would like to create visual collections of web services and tools belonging to a special category, application or industry, Only2clicks, provides a very effective, simple and straightforward free tool to do so.
With Only2clicks you can create multiple pages containing the screenshots of as many web pages you decide, organized and sorted as you prefer and accompanied to your own descriptions.
Only2clicks provides also a standard bookmarklet which can be used to grab any web page or service as you navigate the web and to add it instantly to one of your Only2clicks pages tabs.
Last but not least, you can publish your curated visual collections on your own customized URL.
Among all of the visual bookmarkers available online (there are over 15 of these - see my tools map here: http://bit.ly/ContentCurationUniverse) this is the one that I prefer.
Robin Good: Since I get asked over and over to define "content curation" in a few words, I have invested some time in gathering and culling what I deem to be the most appropriate and useful definitions of "content curation" available online.
Here is a pretty comprehensive picture of what "content curation" is from my personal viewpoint.
Robin Good: I have just received an invitation to test the new content curation platform Zeen, and here I am with some early impressions on what I have seen.
Zeen is a content curation tool designed to create good-looking magazines on a specific topic or theme. Setup and configuration is very easy and straightforward and it allows you to connect your Facebook, Twitter and Instagram accounts.
Once you are in, you can immediately set up a Zeen magazine, by selecting a title, a description and a cover image. From there on you are free to use the integrated search feature to find web articles, news, images, video clips or tweets relevant to your magazine. You just start a search after having selected what kind of content you are looking for and Zeen presents you with a set of relevant results. One-click on any of them and they are inserted instantly in your magazine.
You can also create as many "tags" (Zeen calls them "labels") as you like and assign each content item to a specific label.
The final magazine issue offers an automatic visual table of contents, in which you can organize by dragging and dropping the order of your selected contents.
A Zeen magazine can be made of multiple issues, instead of being like Scoop.it, a continuously growing content holder. You select the content items and you produce an issue (which can be still edited after publication).
N.B.: There is no way to edit or modify the content picked and added to your magazine, including the use of images.
You can't create new content but only pick and organize existing resources.
Robin Good: In the overall effort to improve the quality of its search engine result pages Google is continuining to make significant improvements to its search engine.
Starting from now all users worldwide can see Knowledge Graph results showing up on top of search results as a visuable and browsable list of alternative options to explore.
Not only.
Google is now officially goig after the gathering and curation of the best list, collections and guides on just about any topic.
From the official Google Blog. Read it carefully: "Finally, the best answer to your question is not always a single entity, but a list or group of connected things.
It’s quite challenging to pull these lists automatically from the web. But we’re now beginning to do just that.
So when you search for [california lighthouses], [hurricanes in 2008] or [famous female astronomers], we’ll show you a list of these things across the top of the page. And by combining our Knowledge Graph with the collective wisdom of the web, we can even provide more subjective lists like [best action movies of the 2000s] or [things to do in paris]."
Robin Good: Start this video clip at 1':42" (up to 3':30") and you can get a pretty good idea of what a content curator does and why what he does has so much to do with sense-making, making things understandable for others and ultimately extracting contextualized "meaning" from information "as is".
Must-see. Excellent. 9/10
P.S.: Thanks to Howard Rheingold for spotting this clip and sharing it.
Excellente vidéo sur le concept mapping avec un exemple sur le cheminement de l'information à l'action (début à 1'42). Merci à Robin Good et Howard Rheingold pour le partage.
Robin Good: If curation is all about finding and sharing great content, what's the difference with what so many bloggers have been doing until now?
The difference, according to Deanna Dahlsad at Kitsch-Slapped, is in the focus. While bloggers often cover just about anything that intercepts their online wanderings, curators are characterized by a strong focus on a specific topic.
Here is a key passage from her article: "Many bloggers spend their time selecting what they consider the best of what other people have created on the web and post it at their own sites, just like a magazine or newspaper.
Or they provide a mix of this along with writing or otherwise creating their own content. Not to split hairs, but curation involves less creation and more searching and sifting; curation’s more a matter of focused filtering than it is writing.
Because content curation is expected to be based on such focused filtering, it begins far more based on topic selection.
This is much different from blogging, where bloggers are often advised to “just begin” and let their voice and interests accumulate over time to eventually reveal a primary theme.
...
Some collectors just collect what they like as they stumble into it. …Sometimes, collectors just keep piling up stuff, no matter what it is. Even if this isn’t hoarding, it’s not-so-much of a purposeful pursuit.
But professional curators, those who manage collections for museums or other organizations, and serious collectors, they maintain a specific focus.
And rather than stumbling into items, they continually seek for specific items.
The definition dictates the curation — and everything from funding to their continued employment is based on how well their collection meets the collection’s definition.
While blogging success may be thought of in many different ways, the success of content curation lies in how well you define, search/research, and stick to your subject."
Robin Good: If you are just about to start testing how effective a content curation tool like Scoop.it can be for building your own reputation and visibility in a specific interest area, this 10-step guide by Shirley Williams does provide some important information on how to start with the proper foot.
The guide is illustrated with many screenshots and it pinpoints the key items you need to be paying attention to when starting to curate a dedicated channel.
Hi students (and visitors). If you are having trouble with your profile photo changing every time that you post a new scoop, you can fix it by following these directions that a representative from Scoop.it sent me:
Indeed there's a setting to avoid that. Tell your students that on their Curate page, click on Manage>Customizations>untick "Last Post Image" box and click on Save.
Ken Morrison's comment,
September 29, 2012 9:34 PM
Thank you for the rescoop. It looks like you have a great site. If I spoke Spanish, I would follow it.
Robin Good: NewzSocial is a free iPad curation app which allows you to instantly create topic-specific channels and to easily curate the content stories that you deem appropriate for each.
Curators can work in teams and collaboratively organize one or more news channels.
From the App Store download page: "NewzSocial is a free social news reader app that allows you to follow, create and share broad and niche news streams on your topics of interest.
The app has unique social curation features using which you can tap into your network of ‘topic expert’ friends and get the news you want selected by the experts you know."
A reviewer on the App Store left this comment: "What blew me away is the number of great articles the app has. I just searched for latest fashion trends & got really great articles. With flipboard, after reading 5-7 articles, it's the same stories from yesterday. "
Robin Good: StoryCrawler is an upcoming news and content curation platform which allows you to easily track an unlimited number of topics / keywords and to curate selected ones for publication, both on the web, via RSS feed or email.
Selected news stories can be, tagged, categorized and fully edited in each and every aspect before being published.
Inside the Storycrawler backend, a curator can configure and save an unlimited number of persistent searches monitoring online mentions of events, people, brands inside specific types of content sources (e.g.: social media, news, blogs, etc.).
Storycrawler makes your curated news stream available as a RSS feed, as an embeddable javaScript or iFrame code snippet, besides publishing your content directly on your account pages and providing direct sharing options for Facebook and Twitter.
From my own limited experience in testing an "unofficial" early Beta version of Storycrawler, it looks like the basics features are all in place while the UI, usability and final output formatting options still having some work to do.
P.S.: The platform seems to be targeted at medium to large size, enterprise companies and does not provide for now indications of its pricing plans. You can contact a StoryCrawler representative here: http://www.storycrawler.com/contact/
Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.
Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.
...
Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.
Others assume the role of tastemaker, selectively making the decisions themselves.
Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.”
How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?
...
Thoughtful, honest, and caring curation isn’t entirely different than creation.
After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."
What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.
Robin Good: Chronological and time-bound sequences have been the overwhelming approach to organize content on the web, just like newspapers had been doing for a long time. Look at blogs, Facebook and Twitter to see how pervasive this type of chronological organization has become.
But as more content becomes available more rapidly, chronological organization doesn't work anymore.
What we need is the option to navigate, quality content, through topic-based structures, maps and collections, where time is only one among other factors helping me slice and dice what I want to see.
"There's simply too much content to consume nowadays, so the great challenge of online publishing is to organize it better. Topic pages are the solution."
From the original article: "The time for topic pages has come.
Chronological and real-time consumption of content just doesn't work anymore.
It's time for topic pages to add a layer of organization on top."
Robin Good: Instagrok is a web-based app that makes it easy to find relevant information on a specific topic, and to collect the bits that are of most value to you.
Instagrok presents itself with a search interface in which the results are represented as a dynamic mindmap whose nodes can be explored by simply clicking on them.
In addition, on the right side of the screen Instagrok provides an aggregated selection of:
a) key facts
b) educational web sites articles on the topic
c) video clips
d) images
e) quizzes
f) glossaries
Any information item in these sections can be easily collected and stored inside your personal Journal, an automatic bibliography-builder which captures any and all of your peferred items.
Key facts, web site content, glossaries, images and video sections offer lots of useful materials instantly, while I am a bit more skeptical about the value and effectiveness of quizzes.
Though the interface leaves lots to be desired and has a typical "academic" feel, the content and results that were offered me in my tests were quite good and the use of pins to build an annotated journal of resource son a topic seems to me to be very effective.
Robin Good: Here is a good guide providing the basic principles that should be followed when using, reposting, citing or quoting other people's content (both text and images).
The article outlines "proper methods of source attribution on the internet to guarantee the right people get credit for their hard work and ideas."
Specific sections of the article cover:
How To Cite Content in Blog Posts How To Cite Content in Social Media How to Give Credit to Guest Bloggers and Ghost Writers How to Cite Images and Visual Content
Robin Good: Vidinterest is video curation platform allowing you to pick, organize and collect into dedicated playlist, video clips of your selection.
Video collections play their contents back-to-back providing a highly-focused and uninterrupted user experience.
"Videos can be shared from various video sharing communities either via "Video Bookmarklet" installed in the browser or via "URL input Box" in User Menu. "
Robin Good: Pathbrite is a new web service which allows you to collect, bring together and layout any kind of media content (from video clips, to images and text) to create a visually compelling personal portfolio of skills and experiences.
In fact, Pathbrite can be used for any number of purposes that involve creating a good looking web presence in which one can easily bring together different types of content to create a "collection".
A music band video portfolio, a photographer book and list of achievements, a sport master illustrated hall of fame.
From the official site: "Curate all your stuff to create beautiful portfolios.
Arrange and describe all your digital artifacts in a way that tells your whole story—tailored for any audience."
"Pathbrite ePortfolios are the best way to collect, track and showcase a lifetime of learning and achievements, and to get recommended pathways for continuous success."
Key traits:
-> Aggregate everything about you in one place.
-> Import anything digital from any source, including a resume, documents, audio, video, recommendations.
-> Publish and share your story on Pathbrite or with your selected social networks.
-> Configure and personalize the layout of your portfolio.
I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.
Here's what I said about Gideon Rosenblatt's post.
This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.
"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."
**In the world of the information networker, curating content is only half the game. The other half is curating the curators.
**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.
**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.
My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us! It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!).
By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience.
**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.
Great article by Axel Schultze CEO of xee.me
"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)
Jan Gordon: "Here's what caught my attention:
Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...
However, this is slowly and steadily changing.
**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.
And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.
Now – what does that mean to SEO?
Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?
Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?
Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.
On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.
I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.
I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
Curations happen among all types of people AND in all types of environments. Human networking is one of the most powerful tools that can go beyond physical interaction and in turn be utilized in further industries.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
Os presento el nuevo MOOC que la UNED ha publicado en el proyecto ECO, y en el que tengo el honor de ser el profe.
Como siempre, es un curso universitario, online y totalmente gratuito, que empieza el lunes 7 de Marzo.
Si os animáis, por allí nos vemos ;-)