I have spent many hours ruminating about what exactly it would take for us, humanity, to move all our businesses to sustainable enterprises. I personally think that it will take a lot more than one business doing this or saying that, or one person standing in the crowd exhaustively telling others of the perils of our current lives. It will take the effort of many positive deviants, in many fields cooperating and collaborating with each other. Anyone and everyone needs to be a positive deviant in the field they are passionate about.