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As the Internet and digital technologies have proliferated over the past twenty years, incumbent enterprises nearly always resist open network dynamics with fierce determination, a narrow ingenuity and resistance. It arguably started with AOL (vs. the Web and browsers), Lotus Notes (vs. the Web and browsers) and Microsoft MSN (vs. the Web and browsers, Amazon in books and eventually everything) before moving on to the newspaper industry (Craigslist, blogs, news aggregators, podcasts), the music industry (MP3s, streaming, digital sales, video through streaming and YouTube), and telecommunications (VoIP, WiFi). But the inevitable rearguard actions to defend old forms are invariably overwhelmed by the new, network-based ones. The old business models, organizational structures, professional sinecures, cultural norms, etc., ultimately yield to open platforms.
