Peer2Politics

The Internet is an infinite world of information and linkages; fuels the economy, boosts world culture and promotes democracy. But it is also the nest of digital assassins who lie in wait unnoticed and wait for their time to throw verbal, visual and technological bombs to damage reputations — and sign up others via social media to attain their evil motives more quickly. That’s the hideous reality of online life, as described by Richard Torrenzano and Mark Davis in their book Digital Assassination: Protecting Your Reputation, Brand or Business Against Online Attacks. The tome paints an accurate representation — one that brands, businesspeople, public figures and celebrities alike must take seriously if they want to thrive in today’s digital age, as “this power of the new digital assassin to destroy is as powerful asYouTube but as old as civilization,” the authors declare.