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Scoop.it!
There's an old joke about a someone who has lost his car keys and keeps looking for them under a street light, but with no success. After a while, a policeman finally asks why he doesn't extend his... 
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Scoop.it!
There's an old joke about a someone who has lost his car keys and keeps looking for them under a street light, but with no success. After a while, a policeman finally asks why he doesn't extend his...
Scoop.it!
Using demographic and behavioural data to find, target and acquire customers is becoming increasingly important to businesses of all kinds. (Collective intelligence is why businesses collecting more and more behavioural data.
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Scoop.it!
Pierre Lévy (P.L.) is a renowned theorist and media scholar. His ideas on collective intelligence have been essential for the comprehension of some phenomena of contemporary communication, and his research on Information Economy Meta Language (IEML) is today one of the biggest promises of data processing and of knowledge management. In this interview conducted by the team of the “Comunicación” (C.M.) magazine, he explained to us some of the basic points of his theory, and gave us an interesting reading on current topics related to communication and digital media. Nelesi Rodríguez, April 2014.
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Even shadowy government agencies are trying to harness the power of collective opinion.
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