Macrowikinomics is the story of a world with two starkly contrasting realities. On the one hand, many of the institutions that have served us well for decades, even centuries, seemfrozen and unable to move forward.
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Peer2Politics
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on peer-to-peer dynamics in politics, the economy and organizations
Curated by
jean lievens
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Having spent the past three years of my life in the Enterprise 2.0 / Collaborative software market, I remain struck by the industry’s continued lack of ability to define a compelling reason for enterprises to adopt new software applications, such as blogs, wikis, microblogs, etc. In the early days of the Enterprise 2.0 movement, much of this software was dismissed as the next wave of Knowledge Management, which was largely viewed as a zero ROI investment (or at least in the eyes of the venture capital community, it did not produce any break out, high return investments). Today, it is largely viewed as a necessary evil because the likes of Facebook and Twitter are impossible for the enterprise to ignore.
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Editorial Reviews From Publishers Weekly The word "wiki" means "quick" in Hawaiian, and here author and think tank CEO Tapscott (The Naked Corporation), along with research director Williams, paint in vibrant colors the quickly changing world of Internet togetherness, also known as mass or global collaboration, and what those changes mean for business and technology. Wikipedia, the online encyclopedia written, compiled, edited and re-edited by "ordinary people" is the most ubiquitous example, and its history makes remarkable reading. But also considered are lesser-known success stories of global collaboration that star Procter & Gamble, BMW, Lego and a host of software and niche companies. Problems arise when the authors indulge an outsized sense of scope-"this may be the birth of a new era, perhaps even a golden one, on par with the Italian renaissance, or the rise of Athenian democracy"-while acknowledging only reluctantly the caveats of weighty sources like Microsoft's Bill Gates.
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When I glanced through the list of publications to be reviewed for the third assignment on the Hyperlinked Library MOOC I realized that Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D Williams was already in my bookshelves, but I hadn’t got around to reading it. The assignment therefore provided the motivation to take it down from the shelf and put my feet up while I skimmed through the book.
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