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Scoop.it!
“There are … holes below the waterline of Rifkin’s thesis. One is that atoms are heavy. The other is that human attention doesn’t get cheaper as you buy more of it. In fact, the opposite tends to be true – which is exactly why capitalists can make a lot of money by substituting capital goods for labor. 
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Scoop.it!
BOOK REVIEW: 'The Zero Marginal Cost Society': Welcome to the Brave New ... - HNN Huntingtonnews.net
Marginal cost is the term used in the science of economicsand business to refer to the increase in total production costs resulting from producing one additional unit of the item. Zero marginal cost describes a situation where an additional unit can be produced without any increase in the total cost of production. Producing another unit of a good can have zero marginal costs when that good is non-rivalrous, meaning that it is possible for one person to consume the good without diminishing the ability of others to simultaneously consume it as well. --Wise Geek.com
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