Analysis of two years of Scoopit use to curate and create content marketing.
Via Martin (Marty) Smith
|
Scooped by
Brian Yanish - MarketingHits.com
from Curation Revolution
onto MarketingHits |
Scoop.it!
Via Martin (Marty) Smith
Brian Yanish - MarketingHits.com's insight:
Thanks Marty for sharing.
SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB).
We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.
Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.
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![4 Ways Brands Can Gain Awareness on Clubhouse [+Examples] | MarketingHits | Scoop.it](https://img.scoop.it/iVKz7NcT0DX1ioauBbz7DDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing.
In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M