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Rescooped by Martin (Marty) Smith from Social Media Marketing Know-How
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Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic]

Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic] | Curation Revolution | Scoop.it
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response.


Marty Note
I Loved this Line
"According to an Internet Retailer study, monthly referral traffic to e-commerce websites from Twitter, Pinterest, Facebook, and YouTube increased 42 percent, while the revenue generated from those visitors jumped nealry 63 percent."

There has been a debate about social media and SEO. Google continues to insist SMM has no role in ranking. This is disingenuous because it isolates Google from its parts.

Social media, as this infographic shows conclusively, helps with important Internet concepts like traffic, revenue and loyalty. Those are the "parts" that Google's continued claims that SMM doesn't impact rankings discounts.

Everything impacts rankings. Everything that brings traffic to or back to a website impacts SEO rankings. It has to since that is the nature of the game we play.

Good conversation breaking out on G+
https://plus.google.com/102639884404823294558/posts/VG9kxyBLaAH  


Via Hannah Kramer
malek's curator insight, February 26, 2014 10:52 AM

It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.

Ali Anani's curator insight, February 27, 2014 12:16 AM

Stay in the race by grasping social media

Scooped by Martin (Marty) Smith
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The Giant Melon That ATE Internet Marketing: News&Observer ScentTrail Interview

The Giant Melon That ATE Internet Marketing: News&Observer ScentTrail Interview | Curation Revolution | Scoop.it
Rather than being intimidated by the ever-growing online world, small-business owners should embrace it and use it as a means to further communicate their message, said Martin Smith, who directs the marketing division Atlantic Business...
Martin (Marty) Smith's insight:

Friends have been Tweeting me all morning to ask if the giant head featured in the Raleigh News and Observer's Ask The Experts column was me. I'm afraid so :). 

I added a comment to Laura Finaldi's elegant summary of our long and winding interview about Internet marketing tips for Small to Medium Sized Businesses (#SMBs).

I wanted to let local Raleigh, Durham and Chapel Hill SMBs know that I host a free Internet marketing consulting session most Saturdays at Saladelia Cafe on University in Durham. SMBs feel overwhelmed by Internet marketing, can get suckered into bad ideas such as GroupOn and least I can do is listen and create community of helpful resources and ideas.  

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