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Internet Marketing: End of Zero Sum - New Media Leaders

Internet Marketing: End of Zero Sum - New Media Leaders | Curation Revolution | Scoop.it

There is a "new altruism" meme growing in Internet marketing. The old notion of winning at someone else's expense seems outdated in a world of plenty, in a world where we buy from those we LOVE. 

And there are so many more ways to get to know and love the companies and products we invite into our lives. I wrote this post for New Media Leaders to explore the leading edge of our Internet marketing's "new altruism".  

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The New Altruism - Wright, Shermer, Benkler [VIDEO]

The New Altruism - Wright, Shermer, Benkler [VIDEO] | Curation Revolution | Scoop.it

Robert Wright, Michael Shermer and Yochai Benkler believe we rebel against the one size fits all command and control systems so favored in the forties, fifties and sixties.

William Whyte wrote The Organization Man in 1957. In the last 15 years we've begun to question the "selfish" man model only motivated by extrinsic motivations (the whip, chair, gun or greed). We know we LOVE things and so are willing and happy to GIVE of our time, effort and life.

The New Altruism is being fueled by:

* Social Networks.

* Flat, Global and Connected world.

* Recognition not everyone is motivated by the same things.

* Greater understanding motivation is contextual too.

* A new era of cooperation and collaboration.


Here is The New Altruism: Wright, Shermer, Benkler
http://scenttrail.blogspot.com/2012/12/the-new-altruism-wright-shermer-benkler.html

Martin (Marty) Smith's insight:

I've written about The New Altruism since 2007 when no one cared. Now everyone seems to care. And they should because each day brings new cool tools, examples and chances to expand Internet marketing's New Altruism.

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Is Your Company Kind? Take The Company Kindness Quiz

Is Your Company Kind? Take The Company Kindness Quiz | Curation Revolution | Scoop.it

The author and Buddhist monk Pema Chodron teaches a valuable Internet marketing lesson - how you are with yourself is how the world perceives you.


In the Connection Economy kindness is an important attribute, but how do you know if your comapny is kind?

Take the Company Kindness Quiz and share the story of how your company wins the kindness of strangers.  

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