Curation Revolution

Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.

Working hard on a SaaS set of publishing tools and was analyzing what it takes to "cross the chasm" from unknown SaaS to successful, well loved tool. Here is what I found:

* Critical that a new tool create community. 
* Haiku Deck demonstrates this idea with their feature gallery:
http://www.haikudeck.com/gallery/featured and Scoop.it with their posting wall. 
* Community must scale in size and diversity. 
* Diversity creates community "intelligence".
* Community intelligence helps monetize. 
* Money helps create new tools. 
* New tools help build community faster. 
and so on creating a positive virtual cycle. 

Tools can solve a problem like Haiku Deck (easy access to creative commons), plant a flag on an emerging trend (Scoop.it and Paper.li) and mashup scaled systems such as ZipCar.com.  

Brand Sculpting creates a brand's online community in alignment with User Generated Content, a growing tribe of advocates & trending keywords & content.

5 Tips
* 10 Tools including @Scoop.itPaper.li ( @Kelly Hungerford), Haiku Deck, G+, Pinterest & Others.
* Community & UGC.
* Digital Listening.
* Analytics.
* Moon Audio examples.