Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
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malek's curator insight,
May 12, 2014 5:04 PM
A great piece of reading about adding more value with more content. The examples are highly illustrative, turning a dry rock into live rock.
malek's comment,
September 24, 2013 8:38 AM
Thank you Marty for insightful comment. Contributing the angle of Gamification provides more richness to the subject.
Martin (Marty) Smith's comment,
September 24, 2013 5:24 PM
Great Malek Scoop and Nick Simonton comment. This is a favorite topic. Nick I was scheduled to attend McKee's Story seminar last year and then got sick and could go, but still on my bucket list to attend. Marty
Bad Spoon's curator insight,
September 25, 2013 2:21 AM
Une nouvelle présentation pas à pas du "Voyage du Héros", la technique de storytelling la plus efficace à ce jour
Martin (Marty) Smith's comment,
April 10, 2013 10:46 AM
Thanks Lisa, Jonny and Parker. You guys ROCK :). Marty
Martin (Marty) Smith's comment,
April 10, 2013 10:47 AM
Thaks to the "other Martin" too. Martin Sturmer ROCKS too.
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